67 products across 15 categories, with alternatives and head-to-head comparisons for every pair.
Design tools for social, marketing and brand assets.
Collaborative interface design and prototyping in the browser. Free starter; Professional $15/editor/mo.
Browser-based design tool with templates, Magic Studio AI and brand kits. Free tier; Pro is $15/mo or $120/yr.
Adobe's quick-design app with Firefly generative AI. Free plan; Premium $9.99/mo.
Open-source design and prototyping platform, self-hostable and free.
Design tool focused on infographics, presentations and data visualisation. Free tier; Starter $12.25/mo annual.
Raster editors and retouching software.
Industry-standard raster editor with Generative Fill. $22.99/mo standalone, $9.99/mo in the Photography plan.
Professional photo editor sold as a one-time purchase (~$69.99, or $164.99 for the full V2 suite).
Mac-native image editor with ML-based enhancement. One-time $49.99.
Free browser-based editor that opens PSD, XCF and Sketch files. Ad-free tier $5/mo.
Free and open-source image editor available on Windows, macOS and Linux.
Video and music streaming services.
Music and podcast streaming. Free with ads; Premium Individual $11.99/mo, Duo $16.99, Family $19.99.
Subscription video streaming. Standard with ads $7.99/mo, Standard $17.99/mo, Premium $24.99/mo (US).
Lossless and spatial audio streaming. $10.99/mo individual, $16.99 family, $5.99 student.
Disney, Pixar, Marvel, Star Wars and National Geographic. $9.99/mo with ads, $15.99/mo premium.
Music streaming bundled with YouTube Premium. $10.99/mo standalone, $13.99 with Premium.
US streaming service with next-day network TV. $9.99/mo with ads, $18.99/mo ad-free.
Hi-fi music streaming with higher artist payouts. $10.99/mo individual.
Bookkeeping and accounting software for SMBs.
Market-leading SMB accounting. Simple Start $35/mo, Essentials $65/mo, Plus $99/mo (US list).
Cloud accounting with unlimited users on every plan. Early $20/mo, Growing $47/mo, Established $80/mo.
Invoicing-first accounting for freelancers and agencies. Lite $21/mo, Plus $38/mo, Premium $65/mo.
Accounting inside the Zoho suite. Free under $50k revenue; Standard $20/mo.
Free accounting and invoicing; you pay only for payments and payroll. Pro plan $16/mo.
Docs, sheets, mail and collaboration suites.
Gmail, Docs, Drive and Meet for business. Starter $7/user/mo, Standard $14, Plus $22.
Desktop Office apps plus Exchange and Teams. Business Basic $6/user/mo, Standard $12.50, Premium $22.
Open-source office suite with excellent OOXML fidelity; self-host free or Docs Cloud from $20/mo.
Budget office suite with mail, docs and chat. Standard $3/user/mo, Professional $6.
Task, sprint and workload management tools.
Fast issue tracker for software teams. Free tier, Basic $8/user/mo, Business $14.
Work management for cross-team projects. Free up to 10 users, Starter $10.99/user/mo, Advanced $24.99.
All-in-one docs, tasks and goals. Free Forever, Unlimited $7/user/mo, Business $12.
Atlassian's issue tracker for agile teams. Free to 10 users, Standard ~$7.53/user/mo, Premium ~$13.53.
Kanban boards for lightweight tracking. Free tier, Standard $5/user/mo, Premium $10.
Customer relationship and sales pipeline tools.
Free CRM with paid Sales Hub tiers. Starter from $15/seat/mo, Professional $90/seat/mo.
Enterprise CRM. Starter $25/user/mo, Pro $100, Enterprise $165, Unlimited $330.
Pipeline-first sales CRM. Essential $14/seat/mo, Advanced $29, Professional $59 (annual).
Value CRM with deep automation. Standard $14/user/mo, Professional $23, Enterprise $40.
Newsletter and lifecycle email platforms.
Creator-focused newsletters. Free to 10,000 subscribers, Creator from $29/mo.
Newsletter platform with growth and ad-network tooling. Free to 2,500 subs, Scale from $99/mo.
Email and SMS platform priced per send, not per contact. Free 300 emails/day, Starter from $9/mo.
Email marketing platform. Free to 500 contacts, Essentials from $13/mo, Standard from $20/mo.
Note-taking and personal knowledge bases.
Docs, wiki and databases in one workspace. Free personal, Plus $10/user/mo, Business $15.
Local-first markdown knowledge base. Free for personal use; Sync $4/mo, Publish $8/mo.
Free notes app bundled with iOS and macOS, with iCloud sync and smart folders.
Long-running note app with strong search and web clipping. Free tier limited; Personal $14.99/mo.
Consumer VPN providers.
Swiss privacy-focused VPN with a genuinely free unlimited-data tier. Plus ~$9.99/mo.
Large VPN provider with audited no-logs policy. About $12.99/mo, ~$4.49/mo on 2-year plans.
Flat €5/month VPN with anonymous account numbers and no email required.
Premium VPN with wide server coverage. $12.95/mo, ~$6.67/mo annually.
Credential vaults and passkey managers.
Open-source password manager. Free unlimited passwords; Premium $10/year, Families $40/year.
Polished password and passkey manager. Individual $2.99/mo, Families $4.99/mo.
Privacy-first manager with hide-my-email aliases. Free tier; Plus ~$1.99/mo annual.
Password manager with bundled VPN. Premium $4.99/mo, Friends & Family $7.49/mo.
Hosting and deployment platforms.
Frontend cloud for Next.js and modern frameworks. Hobby free, Pro $20/user/mo.
Static and Workers-backed hosting with unlimited bandwidth on the free plan; Workers Paid $5/mo.
Static and serverless hosting with build pipeline. Free tier, Pro $19/member/mo.
Budget shared and VPS hosting. Promo pricing from ~$2.99/mo on long terms.
No-code site and store builders.
Hosted ecommerce platform. Basic $39/mo, Grow $105/mo, Advanced $399/mo.
Visual development platform with CMS. Site plans from $14/mo, CMS $23/mo.
Design-led website builder. Personal $16/mo, Business $23/mo, Commerce from $28/mo (annual).
Drag-and-drop builder with app market. Light $17/mo, Core $29/mo, Business $36/mo.
AI chat and writing assistants.
OpenAI's assistant. Free tier, Plus $20/mo, Team $25-30/user/mo.
Anthropic's assistant, strong at long documents and code. Free tier, Pro $20/mo, Max from $100/mo.
Google's assistant integrated with Workspace. Free tier; Google AI Pro $19.99/mo.
Answer engine with live citations. Free tier, Pro $20/mo.
Video editing and production software.
Editing, colour, Fairlight audio and VFX. Free version; Studio one-time $295.
Professional NLE. $22.99/mo standalone or via Creative Cloud.
Apple's Mac-only professional non-linear editor, sold once for $299.99 with free updates and Apple silicon optimisation.
Free social-first editor with auto captions. Pro from $7.99/mo.